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In the mobile apps industry, User Acquisition managers work to find high quality users. They know — as we all do — that often quality matters much more than quantity: you want to find people that not only like your app, but that are likely to convert and make a purchase in “freemium dominated” industry. Apps developers need high quality users to survive and prosper.

Today we want to talk about what is a high quality user and what it means — and what it takes — for an app to find one. …


We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT ||

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