mapendomobile

A Closer Look at Campaign ROI

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Conversions are important, but being profitable is the ultimate goal. If a user abandons your app right away, even after successfully installing it, then you have a big problem on your hands. We have previously published an article in regards to the importance of users’ LTV (a.k.a. Lifetime Value). And what about the type of campaigns out there and which are most effective? Is one type of campaign better than the other in certain situations? And what are the differences in the first place? Do not worry, sit back and let us go into detail in this article in order to answer all of these pressing questions. The answers may shock you! …

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mapendomobile

We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT || https://mapendo.co/

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