Mapendo Tech TeaminMapendoHow To Leverage Programmatic Advertising For Your App Install CampaignsThe Best Way To Acquire High-Quality Users4 min read·May 20, 2022----
Mapendo Tech TeaminMapendoHow To Pick A Demand Side Platform (DSP)Best Suitable For Your App Install Campaigns5 min read·May 19, 2022----
Mapendo Tech TeaminMapendoROAS VS CAC: What Is The Best Metric For Your App Install Campaign?Mobile app marketing ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) are two of the most critical metrics to watch when…4 min read·May 17, 2022----
Mapendo Tech TeaminMapendo4 Ways Mobile DSP Takes The Stress Out Of Mobile User Acquisition (And How To Run Successful…Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and…3 min read·May 12, 2022----
Mapendo Tech TeaminMapendoOrganic vs Paid User Acquisition: Choose The Best Strategy To Grow Your AppFor a mobile app to be successful, you need to drive users to download and engage with it. App installs and all consequent actions related…3 min read·May 12, 2022----
Mapendo Tech TeaminMapendoDSP, SSP, Ad Exchanges And More: Who Are The Key Players In Mobile ProgrammaticWe always say that mobile programmatic is an effective way to scale app install campaigns, and a fundamental tool in every mobile user…4 min read·May 10, 2022----
Mapendo Tech TeaminMapendoMobile User Acquisition In A Post-IDFA World: Everything You Need To KnowIn this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. Better…3 min read·May 10, 2022----
Mapendo Tech TeaminMapendo1 Month Countdown To Apple’s iOS16 Announcement Begins (And What This Means For Your Mobile User…Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for…3 min read·May 9, 2022----
Mapendo Tech TeaminMapendoHow To Design A Perfect Creative Strategy For Paid User AcquisitionWhen looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps…3 min read·May 6, 2022----
Mapendo Tech TeaminMapendoROAS VS ROI : Which Is Best For Your App Install Campaign Strategy?When defining mobile app marketing success we are all familiar with the importance that metrics play. What better way to prove the triumph…3 min read·May 5, 2022----