mapendomobile

Let’s Scrutinize How Mastering User LTV Leads to Success

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Photo by Rodion Kutsaev on Unsplash

You are deep in the trenches — in the thickness of the mobile world. By this stage you are in the thick of trying to make your user base steady and strong. It is of course no surprise that getting users for your App is important (duh!). But, keeping them comin’ back is critical.

Incentivized traffic is starting to look good, but is it really beneficial when you dig deep down? Well, one of the issues is that you may begin to attract certain type of traffic that may not necessarily be desirable. Such traffic could have characteristics such as being mainly composed of occasional users, who are likely to uninstall your app, and essentially leave you high and dry. Well then what good was it pouring all of that effort getting those users to begin with? …


Opinions Differ but We Look at the Facts

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Photo by zhang kaiyv on Unsplash

So, what is going to change? Let’s go back and remember that Apple targeted the online advertising industry with an update that was first introduced in iOs13. At that time, Tim Cook decided it was time to strike again with iOs14 and announced the introduction of explicit IDFA opt-in, essentially giving more power to the user and enhancing their privacy. Since then, the change has been delayed to early 2021 after the backlash from Google and Facebook, but the change is coming no matter what, and it’s now just around the corner.

What is IDFA and explicit opt-in in a single sentence? IDFA is an unique identifier that lets advertisers create groups of users based on their interests and subsequently target them with their ads. …


A New Series of Exclusive Interviews brought to you by Mapendo

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Welcome to Episode 4 of The Mapendo Talks, our latest series of exclusive interviews with some extremely knowledgeable industry experts who can help shed some light on some of the most highly relevant and interesting topics in the world of digital marketing, advertising, technology, and mobile usage. These topics of focus have become even more relevant during these last few months given the profound effect that the pandemic has had in our online behaviour.

Today we welcome a very special guest, Don Romano. Don Romano is the President and CEO of Hyundai Auto Canada. In addition to overseeing the company’s record setting sales performance over the past seven years, Don has been busy with the development and launch of the new, unique luxury brand Genesis. Genesis represents the first time a major car company in North America has replaced the traditional dealer franchise model with a direct, hassle free, online buying experience. …


What will they look like?

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We have discussed at length the upcoming change to the IDFA in iOS14 (now coming out in early 2021). But what’s gonna happen to audiences in a post-IDFA World? When Apple releases the iOS update that essentially removes IDFA the way the world of mobile knows it, advertisers (as well as Mapendo) won’t be able to optimize traffic buying using audiences. Is this true in all cases? Are there some exceptions to this harsh rule? If it ends up being the case across the board, how are future campaigns going to be optimized?

To get a head start and try to grab the bull by the horns, what we are doing here at Mapendo is strategizing by experimenting with LAT campaigns (Limited Ad Tracking) and we have some numbers and ideas to share. …


A Closer Look at Campaign ROI

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Conversions are important, but being profitable is the ultimate goal. If a user abandons your app right away, even after successfully installing it, then you have a big problem on your hands. We have previously published an article in regards to the importance of users’ LTV (a.k.a. Lifetime Value). And what about the type of campaigns out there and which are most effective? Is one type of campaign better than the other in certain situations? And what are the differences in the first place? Do not worry, sit back and let us go into detail in this article in order to answer all of these pressing questions. The answers may shock you! …


The True Story of The Relationship Unveiled

We have previously talked about the key differences between Advertisers and Publishers. Regardless, we really wanted to revisit the topic and include a little bit more detail and discuss the differences anew as a refresher. Also, Given that the COVID-19 pandemic has wrecked havoc this year, we will be looking at the subject from an entirely new perspective.

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Photo by Matthew Cabret on Unsplash

Mobile Marketing jargon such as “high quality traffic” and “high LTV users” is used amongst all the players in the industry, however there are very important differences between these entities that are key. What we normally find in this “ecosystem” is three main groups: Advertisers, Affiliates, and Publishers. …


If you’re an App Advertiser we’ve got you covered

We know how maddening the Mobile Industry can be, so if you are a Mobile Marketing professional we are here to make your life a little bit easier. Welcome to Part 2 of our exclusive tips & tricks for Advertisers who are looking for some help and guidance (follow our blog to get regular updates, or subscribe to our newsletter The Mobile Monitor).

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Photo by Matthew Brodeur on Unsplash

Look no further as we take you on a journey to learn some of our insiders’ tips & tricks on how make sure your App campaigns end up being a success.

Let’s continue our journey…

Tip #4: Work smarter, not harder by leveraging A.I.

Over the years, thanks to the collection of vast amount of data and the talent of a few key software engineers, companies like Mapendo have developed proprietary algorithms that automate the entire user acquisition process by optimizing each and every campaign. This is done also with some manual input of course, but the magic key has been the A.I. technology itself, which is able to manage the traffic and direct it to the campaign which has the highest probability to convert. …


A New Series of Exclusive Interviews brought to you by Mapendo

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Welcome to Episode 3 of The Mapendo Talks, our latest series of exclusive interviews with some extremely knowledgeable industry experts who can help shed some light on some of the most highly relevant and interesting topics in the world of digital marketing, advertising, technology, and mobile usage. These topics of focus have become even more relevant during these last few months given the profound effect that the pandemic has had in our online behaviour.

Today we welcome Pete Bombaci. Pete is frequently a keynote speaker, commentator and writer who has contributed opinion pieces for print, magazines, radio and online. His background includes senior level leadership roles across a broad experience base which has taken him from sales to marketing to CEO type roles, from for-profit to not-for-profit and from working for major corporations to having launched his own independent consulting business and a passion initiative, The GenWell Project.


If you’re an App Advertiser we’ve got you covered

So you are working in the Mobile Industry? Then you are likely aware just how intricate, difficult, and frustrating it can be to navigate at times. But, if you just so happen to be an Advertiser in this industry, you are going to be happy to know you landed in the right Blog.

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Photo by Andrea Piacquadio from Pexels

Look no further as we take you on a journey to learn some of our insiders’ tips & tricks on how make sure your App campaigns end up being a success.

So let’s dive right in!

Tip #1: If it’s your “first time around the block” with the App Campaign at hand, invest in a discovery phase first.

Essentially, if you haven’t had any tried and true experience advertising a particular app as of yet, you should push all of your available traffic for a few days in order to “test the waters” and see how that traffic performs, just mind the geo targeting of course. At the end of these initial test days, you should have collected enough data to study, and, based on the KPIs and the CR goals, you should gradually optimize your traffic by keeping the best performing traffic only. By getting your traffic from a variety of channels and placements, you will be able to determine the best configuration of traffic for your campaigns. …


Mobile Marketers Beware

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Photo by Andrea Piacquadio from Pexels

App use is more prevalent then ever, however, by now we are all familiar with the story about the lack of support for Advertising Identifiers in iOs14. So, without further ado, here is a quick recap:

  • on June 22nd Apple presented the new version of their operating system for iPhone, iOs14. Big news, Apple is dropping support for the IDFA, the technology that let advertisers track users and personalize ads
  • In August Apple announced the first releases of iOs 14 would support IDFA. But is just a delay, not a change. At some point in January 2021 the support for IDFA would be removed. This is because the huge change Apple is imposing for the whole industry needs some time. Mobile apps, SDKs and data analysis software used for tracking need to be updated, and this will reasonably need lots of work. …

About

mapendomobile

We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT || https://mapendo.co/

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