Best Suitable For Your App Install Campaigns — The role of demand-side platforms (DSP) in the programmatic industry is growing faster than ever. With so many new mobile DSPs launching in the last 5 years, you might be wondering how agencies, marketers, and advertisers decide which one to use. …

Mobile app marketing ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) are two of the most critical metrics to watch when running app install campaigns, with each being a great performance metric in its own right. …

Before diving into the nitty-gritty of how mobile DSPs work, this post will focus on defining what exactly a demand side platform is and why they are so important in digital advertising for your mobile user acquisition. What is a mobile DSP? Well then, what exactly is a mobile DSP…

For a mobile app to be successful, you need to drive users to download and engage with it. …

We always say that mobile programmatic is an effective way to scale app install campaigns, and a fundamental tool in every mobile user acquisition strategy. In brief, mobile programmatic is the automated buying and selling of ad inventory: that is of course true, but who are the actual players in…

In this data driven world, the key to having an effective mobile user acquisition is by developing the best mobile UA strategies. Better than your competitors, and powerful enough to thrive in this dynamic market. In this post-IDFA world, with user privacy at the heart of priorities, this is more…

Apple’s annual Worldwide Developers Conference (WWDC) will take place in less than one month, beginning on the 6th of June, and lasting for 4 days. As every year, one of the biggest announcements will be the official unveiling of the iOS update, this year the iOS16. The burning question we…

When looking for strategies to grow your app user base, everybody can tell you that paid user acquisition is the real deal. It helps acquiring high-quality users at scale while also increasing your in-app revenues, providing a valuable addition to your organic traffic. …

When defining mobile app marketing success we are all familiar with the importance that metrics play. What better way to prove the triumph of your app than by boasting a high return on investment (ROI)? …