Buying Traffic: What Does it Mean?

There are two primary ways to get people to a website or an app: organically and paid services. Both obviously have their pros and cons. Organic traffic is users who land on websites/apps without any paid search results. Visitors ultimately find a website/app after using a search engine such as Google or Bing. On the other hand, paid traffic is a type of traffic that one must pay to obtain. For example, if you were to advertise on the Super Bowl, any traffic that the ad sent you to their website or app is considered as paid traffic.

So what does this mean? Buying traffic simply means the amount or number of visitors that an ad receives. “Buying traffic is nothing more than the set of strategies in which you will need to invest money to attract people to your offer.”. For an app to be successful, users need to be driven to an advertisement from various sources. The traffic needs to be associated to interested people to eventually buy the product or service. For this to happen, a targeted audience in a certain market/vertical is necessary.

Here are a few tips when it comes to buying traffic:

Know your target audience

Define the offer

Pick the correct channels

Performance indicators

Landing pages…Keep an eye on it

Interested in knowing more about us and our A.I. tech? You can learn about how it can help grow your App here!

Track the conversions

Remarketing

Setting a marking tag is important when buying traffic as a person will most likely not purchase the product or service the first time around. With remarketing, one can re-customize the ad depending on the customer’s journey un the funnel or send a message to convince the visitor to buy the product. All these remarketing tactics will eventually increase your conversions and ROI.

Optimize the campaigns

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We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT || https://mapendo.co/

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