Case Study: OYO Hotels and Homes<> Mapendo


OYO Hotels and Homes are South Asia’s largest, one of China’s top 3, and the world’s fastest-growing chain of leased and franchised hotels, homes & living spaces. Globally, OYO Hotels has 450,000+ fully controlled leased and franchised keys with 13,000+ hotels and 6,000 homes as a part of its chain. OYO is one of a kind and has pioneered the world’s first full-scale technology-led business model in the hospitality and real estate industry. Its current footprint spans across 10 countries, including India, China, Malaysia, Nepal, Indonesia, Philippines, UK, UAE, Saudi Arabia and more recently Japan. The company is backed by leading investors, including the SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.

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General goal:

  • Gain more users and bookings through their mobiles apps.

The goal for the CPI campaigns:

  • KPI: Maximize the average revenue per user (ARPU).

The goal for the CPA campaigns:

  • KPI: Booking to the Check-In process rate: higher than 20%.


Throughout the campaign, Mapendo worked tirelessly to frequently optimize campaigns based on quality reports.

Mapendo is a tech platform for app user acquisition. We deliver huge volumes of CPA & CPI conversions to the best mobile apps available with A.I.

If you are looking to facilitate and automate your user acquisition process, all while getting trusted fraud protection, visit our site or get in touchwith us!

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Written by

We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT ||

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