Case Study: OYO Hotels and Homes<> Mapendo


OYO Hotels and Homes are South Asia’s largest, one of China’s top 3, and the world’s fastest-growing chain of leased and franchised hotels, homes & living spaces. Globally, OYO Hotels has 450,000+ fully controlled leased and franchised keys with 13,000+ hotels and 6,000 homes as a part of its chain. OYO is one of a kind and has pioneered the world’s first full-scale technology-led business model in the hospitality and real estate industry. Its current footprint spans across 10 countries, including India, China, Malaysia, Nepal, Indonesia, Philippines, UK, UAE, Saudi Arabia and more recently Japan. The company is backed by leading investors, including the SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.


  • Gain more users and bookings through their mobiles apps.
  • KPI: Maximize the average revenue per user (ARPU).
  • KPI: Booking to the Check-In process rate: higher than 20%.

“Our expectation is to add new active and quality users in the OYO user base who are looking for a budgeted and best in class Hotels. Mapendo has been one of our best partners since they have partnered with us. Really satisfied with the support till now” — OYO Hotels and Homes


Throughout the campaign, Mapendo worked tirelessly to frequently optimize campaigns based on quality reports.

For the CPI campaign results, Mapendo was able to go above and beyond. In 3 months, they achieved the expected average revenue per user. There were thousands of users per day.

For the CPA campaign results, the Booking to Check-In rates were 31%. This result is 50% higher than the initial target.

As a whole, Mapendo was able to increase all aspects of OYO Hotels and Homes’ demands.

Interested in knowing more about us and our A.I. tech? You can learn about how it can help grow your App here!

Mapendo is a tech platform for app user acquisition. We deliver huge volumes of CPA & CPI conversions to the best mobile apps available with A.I.

If you are looking to facilitate and automate your user acquisition process, all while getting trusted fraud protection, visit our site or get in touchwith us!




We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT ||

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Mapendo Tech Team

Mapendo Tech Team

We are Mapendo. Curious and innovative. Mobile App Marketing is what we do and w. Artificial Intelligence is how we do it. || Bologna, IT ||

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