Case Study: Ecooltra & Mapendo
Born in 2016, eCooltra is the #1 European scooter sharing app and has about 4, 500 active scooters in Barcelona, Madrid, Valencia, Rome, Milan, and Lisbon. Not only do they facilitate the mobility of many people, but they are also environmentally friendly. The scooters are electric and do not cause any emissions, or run on fossil fuels or oil. In addition, this company is all about exploring the city without having to worry about either the insurance, helmets, maintenance or a full battery.
As eCooltra and Mapendo set a partnership together, they established two goals:
- Increase the number of users on the app.
- Increase the number of rentals in the app.
“Our objective was to increase to volume of registrations and riders while maintaining a healthy CAC. Mapendo has been able to do that resulting on expansion to different GEO’s. I would recommend Mapendo for their great pro-active support and high quality traffic.” — Michael Jessen, Mobile Marketing Manager at eCooltra.
For the first 8 months of the partnership, Mapendo only ran CPA campaigns.
As time went by, finding new users became a challenge resulting in Mapendo optimizing the CPA funnel by shortening it.
In the end, Mapendo was able to generate thousands of first-time riders and since then, they have generated tens of thousands of rides within weeks.
Mapendo’s next steps are to improve the conversion rate throughout the low season by using promo codes.
I would recommend Mapendo for their pro-active support and high-quality traffic. — Michael Jessen, Mobile Marketing Manager at eCooltra.
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