How to Increase CPA Campaign Results by 50% with Mapendo

Case Study: OYO Hotels and Home & Mapendo


OYO Hotels and Homes are South Asia’s largest, one of China’s top 3, and the world’s fastest-growing chain of leased and franchised hotels, homes & living spaces. Globally, OYO Hotels has 450,000+ fully controlled leased and franchised keys with 13,000+ hotels and 6,000 homes as a part of its chain. OYO is one of a kind and has pioneered the world’s first full-scale technology-led business model in the hospitality and real estate industry. Its current footprint spans across 10 countries, including India, China, Malaysia, Nepal, Indonesia, Philippines, UK, UAE, Saudi Arabia and more recently Japan. The company is backed by leading investors, including the SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.


General goal:


Throughout the campaign, Mapendo worked tirelessly to frequently optimize campaigns based on quality reports.

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