How to Increase CPA Campaign Results by 50% with Mapendo
Case Study: OYO Hotels and Home & Mapendo
THE STORY
OYO Hotels and Homes are South Asia’s largest, one of China’s top 3, and the world’s fastest-growing chain of leased and franchised hotels, homes & living spaces. Globally, OYO Hotels has 450,000+ fully controlled leased and franchised keys with 13,000+ hotels and 6,000 homes as a part of its chain. OYO is one of a kind and has pioneered the world’s first full-scale technology-led business model in the hospitality and real estate industry. Its current footprint spans across 10 countries, including India, China, Malaysia, Nepal, Indonesia, Philippines, UK, UAE, Saudi Arabia and more recently Japan. The company is backed by leading investors, including the SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.
THE GOAL
General goal:
- Gain more users and bookings through their mobile apps.
The goal for the CPI campaigns:
- KPI: Maximize the average revenue per user (ARPU).
The goal for the CPA campaigns:
- KPI: Booking to the Check-In process rate: higher than 20%.
“Our expectation is to add new active and quality users in the OYO user base who are looking for a budgeted and best in class Hotels. Mapendo has been one of our best partners since they have partnered with us. Really satisfied with the support till now” — OYO Hotels and Homes
THE SOLUTION
Throughout the campaign, Mapendo worked tirelessly to frequently optimize campaigns based on quality reports.
For the CPI campaign results, Mapendo was able to go above and beyond. In 3 months, they achieved the expected average revenue per user. There were thousands of users per day.
For the CPA campaign results, the Booking to Check-In rates were 31%. This result is 50% higher than the initial target.
As a whole, Mapendo was able to increase all aspects of OYO Hotels and Homes’ demands.
Favorite part [while working with Mapendo] would be the experience in working with our Account Manager. She is always proactive in her work and takes responsibility for the delivery. One of the best partners to work with. We would recommend Mapendo to other brands/firms as they provide good quality traffic with scale and always up for changes and additional requirements fulfillment as and when required. — OYO Hotels and Homes
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