Many of us might already be familiar with what not to do when launching a new app (we also covered this topic in a previous article) but what are some of the key success factors involved in ensuring a new app is profitable and scalable in today’s hyper-competitive market?
Let’s dive into the 5 best ways to give yourself and your app the best possible chance once launched and out into the world of mobile.
1. Conduct thorough market research
This might seem a little obvious however it is worth reiterating and underscoring due to its importance. You may have an amazing app idea in mind and may even have all your ducks in a row from the development down to the marketing plan well thought out, but if you have failed to complete critical research into what what type of competition is already out there and what the market looks like going in you essentially have gone in blind. Once you are already in market it will be intensely difficult not to mention expensive to fix any core mistakes made from the get-go.
It is of course a good idea to know what you’re going up against as far as similar apps, but also getting an idea on whether the market you’re looking to enter is in its begging stages or if it is a mature market. This will guide everything from your marketing strategy down to the UX design of the app as well as the branding. So roll up those sleeves and start thinking about some strategies to go about proper market research.
2. Determine a detailed persona / target audience
This one goes hand in hand with your market research. You should determine exactly who your core target is within the market you are entering. This means you need to dig into the details of what the key characteristics of these users are, from their main demographics like age and gender, down to their preferences and hobbies. You are essentially building an “avatar” of sorts(or multiple “avatars”) that will be the blueprint for who you are selling to, and therefore who you are trying to appease to with your app, which means all of your marketing and development decisions will need to take these personas into account.
Of course you can’t really successfully target everyone under the sun and you definitely shouldn’t try to either. Focus on one, two, or maximum three personas and make sure you are doing a good job at catering to them.
3. Ensure proper customer support is set up before the launch
This is a big one. There is nothing more annoying than downloading an app you were excited about, start using it, and then running into a problem that you can’t seem to get any support for.
No launch will ever be 100% perfect, but there are certainly some level-headed precautionary planning that can be done in order to prevent users from getting seriously frustrated and consequently losing out on potentially very lucrative high-LTV users. As the saying goes, “measure twice, cut once”. It is much better to invest time and energy at the beginning to set yourself up for success than to scramble at the last second to try and do damage control. Give yourself a fighting chance and get that customer support up and running before launch.
4. Set aside a separate budget for you mobile ad campaign
Marketing, even for apps, can sometimes take a back seat and this is one of the most common mistakes. You should always set aside a clearly defined, separate budget for your actual app promotion/ marketing campaign. This is key to make sure you are reaching the right audience in the best possible and most efficient way. This is of course above and beyond your branding and social media efforts to advertise the app. At the end of the day you get what you pay for. If you look for and secure high-quality traffic through a trusted mobile marketing partner you will achieve significant success with targeted CPA and CPI campaigns. Today there are new technologies available that can help this process along, specifically A.I. technology which can automate the optimization of these campaigns. The concept of work smarter, not harder is at the center of these efforts.
Interested in knowing more about us and our A.I. tech? You can learn about how it can help grow your App here!
5. Keep a cohesive branding
In order to be recognizable and memorable, you must achieve a cohesive look and feel for your app and your brand as a whole. Your marketing materials, social media presence, website, and app should all look like they “match” in both visuals but also communication and user experience. It is easy to lose track of the importance for branding to be coherent. As a brand or app, you are trying to convey a “personality” of some sort so you should try to ensure this stays consistent throughout all your internal and external communication and marketing. It is therefore essential to think about some branding strategies and getting some solid plans in place.
It makes it a lot easier to make an app successful if these 5 core rules are followed and adhered to. As mentioned earlier, it is significantly more difficult to try and correct course once an app is already launched and in-market. In today’s sea of apps and tough competition, it is critical to ensure your i’s are dotted and t’s are crossed. In a hyper-competitive market there is no room for even minor mistakes unfortunately, and the more you can do from the get-go the better!
So, get out there and get your app into the market, in the most professional way possible in order to have a better chance at success.
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Mapendo is a tech platform for app user acquisition. We deliver huge volumes of CPA & CPI conversions to the best mobile apps available with A.I.