The True Significance of High-LTV Users for your App
Let’s Scrutinize How Mastering User LTV Leads to Success
You are deep in the trenches — in the thickness of the mobile world. By this stage you are in the thick of trying to make your user base steady and strong. It is of course no surprise that getting users for your App is important (duh!). But, keeping them comin’ back is critical.
Incentivized traffic is starting to look good, but is it really beneficial when you dig deep down? Well, one of the issues is that you may begin to attract certain type of traffic that may not necessarily be desirable. Such traffic could have characteristics such as being mainly composed of occasional users, who are likely to uninstall your app, and essentially leave you high and dry. Well then what good was it pouring all of that effort getting those users to begin with? Exactly the type of question YOU should be asking.
With Incent Traffic the user is (literally by definition) incentivized to download your app through promises of prizes or points in some other third-party app where the ad is displayed. So of course there is some flawed user-intent drivers baked into the whole cycle. An example? “Download this Weather App to gain 2 Candy Crush Lives!”
True Value.
So, what to do to secure high LTV (Lifetime Value) users? The secret to gain these highly valuable type of users, is to essentially have an App that is truly valuable to your user base — a valid app that provides a significant improvement in the life of the end user. This would by default require regular updates and improvements that would cement the continuation of the app usage by the main target market. So, it’s not just about getting the right CPA campaign out there to promote your app (and of course this is a key part of ensuring success) but it is important to begin from a place of value to begin with, always having the end-user in mind.
Sounds pretty obvious right?
Well, these seemingly straight-forward suggestions are not always necessarily taken into consideration and ultimately the apps fail and fall out of favour and in turn, the app market.
As far as the retention rate issue or discussion, it is worth to not that it is an essential and perhaps critical KPI, particularly in games or game-related apps. What often happens is that clients will request a specific percentage of users (whether new or otherwise) that have reached a specific level in the game ( for example, must have reached at least Level 10 of the game etc.)
This all goes to show just how complex the ecosystem can get for mobile app clients, and this is why it is absolutely critical that a knowledgeable business partner is found and that a trustworthy business relationship is established in order to maximize the profits generated through highly targeted campaigns.
There is a fairly nuanced way to generate additional revenue (and obviously as a hopeful direct result, profit). However, in order to arrive at this stage, one must understand the intrinsic value of high Lifetime Value users, and ultimately understand how to target them and please them. Everything takes time, effort, and expertise in order to achieve success and increase ROI.
You might also like:
- Meet the Mobile Masters: Nicole Gallucci, Founder of In good Company | The Mapendo Talks episode 2
- Why iOS 14 & In-app Purchases are Killing In-App Ads
Stay tuned for more!
Mapendo is a tech platform for app user acquisition. We deliver huge volumes of CPA & CPI conversions to the best mobile apps available with A.I.
If you are looking to facilitate and automate your user acquisition process, all while getting trusted fraud protection, visit our site or get in touch with us!
- Website: https://mapendo.co/
- Email: info@mapendo.me
